Social Media

What Is Social Media Marketing (SMM)?
Social media marketing (SMM) uses platforms like Instagram, Facebook and Twitter to build a company’s brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, social media marketing (SMM) has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.

The power of social media marketing (SMM) is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.